LeadFetch uses the information you provide to organise a pet-business enquiry and send it to the business you chose. AI may help ask follow-up questions and organise the answers. The pet business makes every booking, pricing and suitability decision. LeadFetch does not sell personal information or use enquiry content for advertising.
Who is responsible for your information?
LeadFetch is operated by Scott Banks, a sole trader trading as LeadFetch in the United Kingdom. You can contact LeadFetch at scott@leadfetch.co.uk. Full provider details appear on the Legal information page.
When you send an enquiry to a pet business
The named dog groomer, trainer or other pet business decides why your enquiry is used and is normally the data controller. LeadFetch provides the enquiry system for that business and normally acts as its data processor.
When you deal with LeadFetch directly
LeadFetch is the controller for information used to run its own website, manage business accounts, answer support or sales questions, keep the service secure and meet legal obligations.
Information we collect
- Your name, email address, telephone number and contact preference.
- Your enquiry conversation, requested service, availability and any information you provide about your pet.
- Your postcode when a mobile pet business needs to check whether you are within its service area, and the full service address if you choose an appointment time.
- Saved pet details when you actively choose the saved-pet option.
- Enquiry status, proposed appointment times, confirmations and an audit history of actions taken.
- Business-user details, including account email, business settings and sign-in records.
- For LeadFetch business clients, billing contact details, subscription amount and collection date, invoices, payment status and GoCardless customer or payment references. Bank details are entered directly into GoCardless and are not received or stored by LeadFetch.
- Limited technical and security information, such as IP address, request time, browser information and rate-limit records.
Please do not include payment-card information or unnecessary personal information about other people in an enquiry. LeadFetch is designed for adult customers arranging pet services.
Why we use information
| Purpose | Typical lawful basis |
|---|---|
| Prepare, send and manage the booking request you asked for. | Steps requested before a possible contract with the pet business, and the business’s legitimate interest in responding to enquiries. |
| Save your pet and contact details for a future enquiry. | Your optional choice. You can ask for saved details to be removed. |
| Operate business accounts and provide LeadFetch to pet businesses. | Performance of a contract and steps requested before entering one. |
| Administer and collect LeadFetch business subscription payments. | Performance of a contract and legal obligations for billing and accounting. |
| Prevent misuse, secure accounts, investigate errors and maintain audit records. | LeadFetch’s and participating businesses’ legitimate interests in operating a safe, reliable service. |
| Keep records required by law or handle legal claims. | Legal obligation or legitimate interests, depending on the record. |
The exact lawful basis for a customer enquiry is chosen by the pet business as controller. Rights can vary according to that basis.
How AI is used
LeadFetch may send the enquiry conversation to an OpenAI API model so it can identify useful details, ask an appropriate follow-up question and prepare a summary. If model processing is unavailable, the service uses a limited rules-based fallback.
- AI does not confirm appointments, set prices, diagnose conditions or decide whether a pet is suitable.
- The pet business sees the customer’s original words and makes the final decision.
- LeadFetch does not use enquiry content to train its own model. OpenAI states that API inputs and outputs are not used for model training by default unless an API customer actively opts in to data sharing.
There is no solely automated decision with a legal or similarly significant effect on you.
How long information is kept
- Customer request links normally expire after 14 days.
- The optional saved-pet sign-in cookie expires after 180 days. Saved profiles are kept until they are deleted at your request, are no longer needed for the service, or the participating business leaves LeadFetch.
- Staff sign-in cookies last for eight hours, or up to 30 days when “Remember this device” is selected.
- Enquiry records are kept according to the participating pet business’s instructions and only for as long as needed to manage the request, handle queries and meet genuine legal or operational requirements.
- Security, audit and supplier records may be kept for a limited additional period where needed to investigate misuse, demonstrate compliance or resolve a dispute.
- Client contracts, invoices and subscription payment records are normally kept for six years after the relevant accounting period or contract ends, whichever is later.
LeadFetch and its clients must periodically review stored records and delete or anonymise information that is no longer needed.
Your data-protection rights
Depending on the circumstances, you may have rights to access, correct, erase, restrict or receive a copy of your information, and to object to certain uses. When processing relies on consent, you may withdraw it without affecting earlier lawful use.
For an enquiry, contact the pet business first where practical. You can also email scott@leadfetch.co.uk. We may need enough information to confirm your identity and locate the relevant record.
For mandate or bank information held by GoCardless, use the rights route in the GoCardless privacy notice. LeadFetch will still deal with any invoice, account or payment-status record that it holds itself.
You can complain to the Information Commissioner’s Office. We would appreciate the opportunity to resolve the concern first.
Security, changes and contact
LeadFetch uses encrypted connections, restricted staff access, tenant-separated records, hashed access tokens, secure cookies and audit records. No online service can promise absolute security.
This notice will be reviewed as the pilot develops. Material changes will be brought to users’ attention before a new use of personal information begins.
Privacy questions and requests: scott@leadfetch.co.uk.